Many businesses are fighting to survive, and marketing will be an essential part of their recovery. We have already provided a series of marketing tips that will help many firms better weather the Coronavirus crisis.
But just how significant an effect will the virus have on marketing and sales? We recently surveyed 237 brands to see how they are coping with the crisis. Also, we have scoured the internet and found a wide range of other Coronavirus-related marketing and sales statistics. The overall trend from our survey was one of great concern, but the realization that the crisis will affect some industries far more than others. Luxury and service-related firms are in a more precarious position. And companies that have not kept up with the times, for example, "old media" are in the most dangerous situation of all. For example, magazine publishers have already pulled the plug on significant and long-running publications.