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The pandemic may affect holiday shopping

People will discover even more and shop online The holidays are traditionally a difficult season for online shopping. Last year, 78% of U.S. holiday customers used three or more channels to make holiday shopping, and 58% of purchases reported by customers made online. This year we expect that number to grow, as almost 75% of shoppers planning to buy this season said they would buy more for the holidays than in previous seasons, and a similar number said they would look for gift ideas online rather than in trade. Retailers should ensure that digital strategies remain agile to familiarize customers where and when they feel comfortable. This means that it will be crucial for merchants to be able to find them online. To make your products visible, you can display them on free product lists on Google Shopping and Search. Businesses should also prepare for more internet traffic by optimizing their websites for speed and user experience. When people shop at a store, they will plan ahead and research online

#holidaysales #pandemiceffect

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